We believe that excellence in crisis leadership is a right, not a privilege.
We believe
In a world where reputation can shatter in seconds, the ability to lead through crisis shouldn’t be determined by the size of your balance sheet or the depth of your PR team.
Nor should it play second fiddle to your internal crisis team logistics.
Every company deserves the power to protect its stakeholders’ trust, preserve its reputation, and emerge stronger from adversity.
And that means using technology that puts people first.
Social media brought a permacrisis for risk managers
The evolution of social media has irrevocably changed the risk landscape. A Willis survey says 64% of CEOs name cyber attack as the no. 1 reputation risk.
And reputation defence and repair accounts for 38% of insurance costs.
But most crisis response platforms are built by risk professionals, singularly focused on situation assessment and business continuity.
They underdo what’s most important in a crisis: doing what it takes to maintain the trust of customers, regulators, staff - the stakeholders who keep your business thriving.
Traditional platforms stop short of excellent, reputation-defending communication.
Yes, getting systems back on track is critical.
But equally so is reassuring your stakeholders you’ve got their needs in hand, so they keep mum and don’t use their thumbs.
Ready is built by reputation risk experts
We know what builds – and kills – stakeholder trust.
Our mission is to leverage technology to add fast, efficient, empathetic communication to the cyber crisis response quiver.
Because we’ve been in bare-knuckled crises, we know how to support you to build your crisis team and get you prepared for the tough calls that have to be made in a high-pressure, rapid-fire environment and with very few light-shedding facts.
Trust is more valuable than any currency.
Join us in revolutionising crisis leadership.
Because being Ready. isn't just about surviving—it's about thriving in a dangerous, volatile and wired world.
Ready is founded by Barbara Sharp and Tim Offor.